Thing 5 - Do blogs need closets?

I have been working on setting up a blog for the local LGBT community, particularly for the LGBT in Libraries project. One of the many questions I've been condidering is how to provide a public open-to-all service while protecting the privacy of members of the LGBT community (whether Out or Closeted). I have also been looking into how these ideas of privacy & access would effect other elements of the blog.
Plan: Setting up an LGBT in Libraries blog & advertising
Target: to set up & advertise a blog for the Swindon Public Libraries LGBT in Libraries project
1. What is the purpose of the blog?
To promote the LGBT in Libraries project & encourage community engagement
2. Who are the audience?
Stakeholders fall into a 3-tier pattern, including [1] the local LGBT community, [2] the public library community (users & staff), [3] the general public
3. What issues are there for design - template, logos, gadgets, etc?
Diversity awareness e.g. Disability access including visual impairment will affect colour choice, font size, template clarity. I need to create a template that is eyecatching but uses a clear & contrasting colour scheme.
4. What content?
The blog needs to include a brief explanation of the project. Because of the nature of tne group Iit also needs to have a content warning with the option for the 'author' to remove/block content which is too explicit. Also because the project has to be open to all with the option of remaining 'anonymous' (it's purpose is not to out people but give a forum for them to shape the LGBT community) there's the danger of abusive posts from outside the community. I therefore need to give people the ability to report abuse. I also need to include interactive extras or gadgets e.g. library feedback polls. We are also looking into building a history archive for LGBG in the local area.
5. Where & how to advertise?
Leaflets/posters in libraries
Stalls/leaflets at Swindon Single Equality Coalition events
Leaflets, etc at local LGBT clubs, pubs, grps e.g. the Mailcoach & the Pink Rooms
6. Link to other sites/blogs?
Because of the involvement of local council services/libraries any links/logos/pictures hosted on the blog will probably need to be checked & confirmed by the library team first as the blog will essentially be acting as a representative of the library service. They will probably include versions of the LGBT logo/rainbow flag & links to local LGBT/Pridd groups, as well as links to the library catalogue.
Review:
After setting up & advertising the basic blog structure through the libraries stall at a Single Equalities Coalution event I've reached the conclusion that while it is important to advertise through the libraries to gain feedback for the library project, we also need to send out our own advertising to the LGBT community. Without our own advertising not only could the LGBT community risk not being properly represented in promotional materials but the libraries advertising can be very narrow in its focus. For instance the blog is a partnership between the LGBT community & the libraries to promote LGBT & libraries & community work, including trying to set up a gay-straight alliance alongside the library project. I created a leaflet that advertised it as such & made use of LGBT icons/logos to accomplish this but because there was little time to discuss it with the libraries team after it had been submitted they decided to re-design it inline with their design principles. This meant that the final leaflet included no LGBG logos & no mention of any of the potential community work beyond the library project.
Do:
[1] Re-design the leaflet to be sent out on behalf of the LGBT community to various groups & events
[2] Upgrade the blog to include links/icons/logos/pictures
[3] Choose relevant gadgets to add, including more interactive options
[4] Collect & collate feedback from blog
[5] Collect blog statistics to benchmark, review usage, analyse feedback & feed into project